Marketing concept
INTRODUCTION
Marketing means shaping change. Profitable marketing therefore requires a fundamentally new way of thinking about how your company is perceived.
We create the framework for significant growth with individual marketing concepts.
Digital Estate Scoring
The AI-based analysis of fundamental market and customer data (data science) provides you with a clear overview of your current position. In addition to evaluating your brand assets, we draw comparisons with competitors and market leaders and are then able to objectively assess your situation.
Only once your initial situation has been fully understood can the marketing objectives and marketing strategy be developed and then successfully implemented.
Marketing goals
Your goals should be clear and set realistically and optimistically. Developing and securing high-quality brand assets requires precise planning and constant controlling.
Digital marketing in combination with AI opens up new possibilities and offers some shortcuts that significantly shorten the path to your goal.
Marketing strategy
Your marketing strategy and communication concept are developed on the basis of your scoring and marketing objectives. We determine the positioning on all relevant platforms as well as the marketing measures for developing your brand assets and the timing and distribution of budgets.
The visual and content-related communication is then conceptualized and an implementation plan is drawn up. The KPIs for measuring success are also determined.
Brand-Asset Protection
Continuous performance measurement and data analysis provide information on the impact of marketing measures and form the basis for optimization.
Brand assets should not only be strategically developed, but also protected in the best possible way. Through intelligent controlling and forecasting, risks from trend reversals or algorithm updates can be anticipated and significantly minimized.
