Multi-Channel Advertising
INTRODUCTION
Digital advertising opens the doors to existing and new target groups on the internet. By delivering campaigns on relevant platforms, you use your advertising budget effectively and reach the right people with your message in a targeted way.
Google Advertising
Increase your reach and your conversion rate by using Google Advertising.
In addition to classic Google AdWords ads (search engine ads), video and banner ads in the Google Display Network and on YouTube are also popular advertising formats.
Social Media Advertising
With social media advertising campaigns, you can reach your target group with pinpoint accuracy. The individual objectives can vary - from social recruiting and employer branding to classic lead generation and product sales (conversion campaigns) through to information campaigns for more brand awareness.
Coherence
Through the advancing digitalisation, we are experiencing a new kind of fragmentation of communication that spans multiple channels.
The challenge for companies is to communicate within their own digital brand world according to a coherent concept that takes into account the individual circumstances of each platform.
