Strategy Consulting

Initial interview

In an initial consultation, we take the time to evaluate your current situation with you, understand your objectives in detail and define concrete steps for developing your marketing strategy. The AI-based analysis of fundamental market and customer data (data science) provides you with a clear overview of your current position. In addition to evaluating your brand assets, we draw comparisons with competitors and market leaders and are then able to objectively assess your situation. Only after your starting position has been fully assessed can the marketing objectives and marketing strategy be developed and successfully implemented.

Strategy development

Your marketing strategy is the spearhead of your marketing activities and sets the direction. Your marketing strategy and a
coherent communication architecture are developed on the basis of your scoring and marketing objectives. We determine the positioning on all relevant platforms as well as the marketing measures to develop your brand assets, the times of action and the distribution of budgets.

We attach particular importance to an individual combination of success-relevant components that always focuses on achieving your goals, but also takes into account the dynamic pulse of the times and ensures a corresponding adaptability.

‍

Implementation & Controlling

Once the strategy has been developed, we also support you in its implementation and ensure that the marketing measures are carried out professionally and according to plan. Continuous performance measurement and data analysis provide information on the impact of the marketing measures and form the basis for optimization.

‍
With intelligent controlling and forecasting, risks from trend reversals or algorithm updates can be anticipated and significantly minimized.

Protecting your investment and thus your brand assets is our top priority.